Basketball Backboard Lifetime Rookie

Lifetime brand has come a long way since its beginning. It all started as an idea in a garage in Riverdale, Utah. As a dedicated father and fan of basketball, Lifetime Products' founder simply wanted to build a better basketball hoop for his family.

Lifetime team continually challenges themselves to think different, think better. After inventing the first adjustable height basketball system, Lifetime invented the first portable basketball hoop and then the first complete basketball system packaged in one box. This simple, yet new concept made basketball systems easy for mass retailers to store and sell, and for consumers to take home.

Quality: it's not just in the brand tagline, it's Lifetime promise to you. Lifetime goal is, and has always been, to create affordable products with quality, strength, and durability. The brand does this by growing profitably and providing opportunities for its people. Lifetime does this through diversification, by continuing to enter new product categories, expanding its market share, and constantly improving and innovating. And, company do this by sharing value with its customers while lowering costs.