Dviratininko šalmas NRK Fun - Juoda

The story of FILA begins in 1911 in a tranquil Italian town at the foot of the Alps. Four brothers provide the residents of their hometown Biella with warm clothing - with one vision: the combination of high-quality material, classic design and undogmatic practicality. This dedication soon made the manufactory founded in 1923, which initially mainly produced underwear, well-known throughout Italy. The global breakthrough finally came in 1974 - with a sportswear collection that above all revolutionized the design of tennis. The White Line Collection by designer Pier Luigi Rolando was provocative, unconventional, and yet simple and honest. She presented authentic sportswear with cosmopolitan charm. FILA not only gave the tennis sport color, which was previously characterized by white fabrics, but also a new, timeless look that went around the world.

To this day, FILA stands for sophistication and Italian craftsmanship and inspires across sports boundaries to the streets of the metropolises and catwalks of fashion shows. The more than 100-year success story is supported by the unshakable philosophy of innovation and the spirit of always being on the move. The label has set itself the task of creating exquisite fashion that impresses in terms of performance, design and flexibility. FILA has long been a cult brand that has become an indispensable part of fashion, sports and pop culture.