Gertuvė Elite Fly Teams Israel Start-Up Nation 2021, 550ml

Elite, a company of cycling enthusiasts, has been offering unique and cutting-edge products to the cycling world for forty years.

Elite loves the effort and the joy of victory. They’re 50-strong, all well versed in cycling, so there’s no room for improvisation. Many of their team members have been working here for more than 20 years. Elite wins awards at the biggest events.

They work inside a historic refurbished furnace that took them 10 years to restore. Elite manufactures locally, based on an idea that turned out to be fundamental to achieve success: their partners work exclusively for them, so brand is primarily focused on marketing and research rather than production.

Elite is self-financed: all their investments come from resources that are the result of everyone's work. That eliminates a bit of weight on a difficult climb. And they keep on growing.

Elite has been specializing in R&D, production, and marketing of hometrainers, bottles, and bottle cages since 1979. Today, cyclists train on hi-tech hometrainers, use bottle cages and drink from technologically advanced bottles with unprecedented qualities and features. Elite feels lucky and continues pedalling with their customers, people like you. Elite loves the effort, they don't compromise and want the best, as brand heads towards the future. They believe it. Ride with them!